Postcards are like billboards in the mailbox. There is a small window of time to capture someone's attention. The design must be simple and get straight to the point.
Your photo, company logo, contact info, legal info, and compliance info are all included on the reverse side of the postcard, making it easy to get in touch with you.
The postcard size is 8.5 inches wide by 5.5 inches tall (one-half of a standard letter-sized sheet). This is a great size for getting noticed in the mailbox, and it is a size that allows for the most flexibility when printing.
According to USPS research, 47% of Millennials went to a brand’s website after receiving direct mail. And 82% of Millennials view print advertisements as more trustworthy than digital ads.
Based on USPS research, Baby Boomers prefer to read promotional deals and communications via direct mail rather than digital forms like email.
If a postcard helps you get just one more deal, isn't it worth it?